QR code scans at DMEXCO 2023 help to raise a donation of 1000€ for the children's hospice Regenbogenland.
Cologne - September 21, 2023
Every year, DMEXCO - Digital Marketing Expo & Conference is a highlight for marketing professionals from all over the world. The event not only offers the opportunity to learn about the latest trends and technologies in the industry, but also gave us the chance to do good.
One of the key components of DMEXCO for us was the opportunity to make business contacts. Exhibitors and visitors come together to form partnerships and make valuable contacts. This year, which was the first for us as M3 Multi-Media-Marketing GmbH, scanning a QR code had a special meaning for us. With every QR code scan, M3 donated five euros to the Regenbogenland children's and youth hospice in Düsseldorf.
The response to this fundraising campaign was great. The contacts we had the pleasure of making at DMEXCO 2023 were enthusiastic about the idea of turning their QR code scan into a charitable act.
At our booth we were able to have great conversations, generate leads and collect donations at the same time.
At the end of the two-day event, we can proudly announce that, together with the collected QR code scans, we will donate 1000€ to the children's hospice.
For us it shows that the marketing community is not only performance oriented, business activities and social responsibility can go hand in hand.
We would like to thank everyone for taking part in our campaign and look forward to staying in touch with you.